|  | 
Ø 
Improved efficiency
results in higher profits and productivity
Ø 
Information systems
and technologies help improve efficiency and
Ø 
productivity
Ø eg: Johor Port use 
     > Gate Control And Monitoring System (
GCAMS )         
     > Port Radar System
     > Vessel Clearance System ( VCS )
     > Safety And Security
Ø 
Information systems
and technologies enable firms to create new products,
Ø 
services, and business
models
Ø 
Business model: How a
company produces, delivers, and sells its products
Ø 
and services
Ø 
How a company
generates benefits (wealth)-
Ø 
Customers who are
served well become repeat customers who
Ø 
purchase more
Ø 
It costs six times
more to sell to a new customer than to an
Ø 
existing customer”
Ø 
Close relationships
with suppliers result in lower costs
E.g. Johor Port have
• Improved decision
makingE.g. Johor Port have
     > Advance technology used
    > Good management system
    > Large area for the
business purpose
Ø 
Data that is not
timely or helpful, may lead to drastic consequences (e.g. stock market share)
Ø 
Real-time data
improves ability of managers to make decisions
Ø
How a company
surpasses another one in an arena of service, product, marketing, sales, etc.
– Advantages over competitors:
 Ø Charging less for
superior products, better performance, and   better response to suppliers and customers.
- Port of Pasir Gudang handles various type of cargo (liquid bulk, container, break bulk)
· Survival
Ø
Businesses may need to
invest in information systems in order to survive
Ø
It is a must of doing
business in order to Keeping up with competitors
 
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